A new year means fresh beauty trends, and 2025 is all about statement-making makeup. After years of natural, skin-focused aesthetics, bold colors, high shine, and full-glam looks are making a strong comeback.
Celebrity makeup artists predict a shift toward more daring and expressive beauty choices. "Glam is back in full force," says makeup artist Clarissa Luna. "Women want to be seen—subtle is out, and statement looks are in."
Too Faced global makeup artist Daniel Chinchilla agrees, emphasizing that shimmer and high-shine finishes will be a major trend. “We’re having fun with makeup again,” he says. “Shimmer was everywhere on the runways, on social media, and, most importantly, in Beyoncé’s latest looks.”
For those who prefer a more natural approach, don’t worry—healthy, glowing skin is still in. “A well-hydrated base is essential,” says celebrity makeup artist Etienne Ortega. “Your skin should look fresh whether you're wearing full glam or going minimal.”
Ready to elevate your makeup game? Here are the top beauty trends of 2025, according to industry experts.
1. Bold Eyes
This year, dramatic eye makeup is taking center stage.
- Smoky eyes and graphic liners are making a comeback.
- Deep, vibrant eyeshadow shades are dominating.
- Think disco-inspired glam and bold eyeliner flicks.
To achieve this look, try Pat McGrath’s Mothership palettes or Makeup by Mario’s Ethereal Eyes collection for rich, highly pigmented shades.
2. Fresh, Flushed Skin
Natural-looking, rosy cheeks and a radiant complexion remain beauty staples.
- Dewy, sheer-to-medium coverage foundations enhance your glow.
- A stained wash of color on eyes, lips, and cheeks creates a fresh, uniform look.
- Celebrities like Sabrina Carpenter and Jennifer Lopez have embraced this trend.
3. Glowing, Glossy Skin
The glazed, luminous complexion continues to dominate in 2025.
- Opt for light-reflecting highlighters to enhance natural features.
- A touch of shimmer on shoulders and collarbones adds dimension.
- Charlotte Tilbury Beauty Highlighter Wand and Rare Beauty Positive Light Luminizer are must-haves.
4. Retro-Inspired Eye Makeup
Modern takes on vintage makeup styles are making waves.
- Winged liners, geometric shapes, and ’60s-inspired looks are trending.
- Celebrities like Gigi Hadid, Hailey Bieber, and Taylor Swift are already embracing the style.
- Too Faced Killer Liners provide creamy, long-lasting definition.
5. The Return of the Red Lip
Bold red lips are replacing neutral glosses as the go-to statement lip.
- Whether matte, satin, or glossy vinyl finishes, red is making a strong comeback.
- Try Maybelline Vinyl Ink Liquid Lipcolor for long-lasting, high-shine wear.
6. All Things Shimmer
Glitter and shimmer are everywhere—from lids to cheekbones.
- Tap shimmer onto eyelids for an easy, high-impact effect.
- Apply Too Faced Disco Crush Glitter for a multidimensional sparkle.
- A light dusting on collarbones and shoulders adds extra radiance.
7. Unexpected Lip Colors
Dark, moody lips are making a bold statement in 2025.
- Move beyond classic reds and berries—deep greens, blues, and plums are trending.
- Experiment with Cheekbone Beauty’s Fearless Eyeshadow Crayon in Dark Turquoise for a unique take on vampy lips.
8. Monochromatic Red Looks
Red isn’t just for lips—it’s taking over eyes and cheeks too.
- Blended red and bronze smoky eyes add a bold yet wearable touch.
- A hint of red shimmer along the lower lash line creates depth.
- Lupita Nyong’o’s monochrome red look is the perfect inspiration for this trend.
The Takeaway
2025 is the year to embrace bold, confident makeup. Whether it’s glamorous smoky eyes, shimmering lids, or glossy red lips, beauty lovers are moving away from subtlety in favor of vibrant, expressive looks.
So whether you're into high-shine sparkle or retro-inspired glam, this year’s makeup trends are all about having fun with beauty again.
