Michelle’s coaching is innovative and incorporates a methodology that is new and trendy.
Michelle Perchuk has redefined what it means to navigate career transitions and secure high-level roles in a world where job markets shift rapidly and unpredictably. With over two decades of experience in recruitment, talent acquisition, and coaching, she has emerged as a trusted voice and a strategic guide for professionals looking to elevate their careers. Her journey began with pivotal roles at firms such as Ajilon and Manpower, where she developed a keen understanding of talent dynamics and organizational hiring needs. This expertise laid the foundation for her own search firm, NPD Global, which she led with distinction until 2017. However, Michelle realized that her true passion lay in helping individuals, not just companies, navigate career transitions. This realization led to the founding of MTV Coaching, a platform dedicated to empowering professionals—particularly those over 40—to secure six-figure roles with confidence and clarity.

Michelle’s dynamic career extends across continents, as she frequently travels between New York and Paris to work with international clients. These trips allow her to draw inspiration from cultural events and art galleries, infusing creativity into her coaching methods. Her ability to seamlessly navigate between these global hubs has become a hallmark of her approach, blending diverse perspectives into a cohesive strategy for career success.
In addition to her work as a coach, Michelle owned a boutique search firm in New York City, where she specialized in working with Wall Street and Silicon Valley clients. During this time, she collaborated with major companies such as Meta, Google, Amazon, Salesforce, and NVIDIA, offering tailored talent solutions and developing a deep understanding of corporate dynamics at the highest levels.
As a career coach, Michelle’s methods go beyond traditional approaches. She focuses on tapping into the hidden job market, forging authentic relationships, and creating personalized roadmaps for each client. Her approach is a fusion of self-discovery, accountability, and strategic planning, resulting in a 93% success rate for clients securing six-figure positions. What sets her apart is her emphasis on creativity and individuality in job searches, bypassing conventional methods like online job boards and instead leveraging networks, personal branding, and innovative tactics. Her work is deeply rooted in the belief that every individual has a unique story, and her coaching is designed to help them uncover and articulate that story effectively.
What makes Michelle truly stand out is her fashionable flair and deep understanding of presentation. She knows exactly how to look her best, and she brings this sharp eye for style and presence to her coaching. Michelle guides her clients not only in crafting compelling resumes and interview responses but also in how to look and sound their best at interviews and networking events. For her, it’s all about presentation and always showing up as the best version of yourself—whether in person or online.

Michelle’s prominence as a career coach was highlighted when she was featured on the NASDAQ screen in Times Square, New York, further solidifying her reputation as a visionary leader in the industry.
As a coach, Michelle holds a Professional Certified Coach (PCC) credential from the International Coaching Federation (ICF) and is a member of the Forbes Coaches Council. Her credibility and thought leadership have earned her features in notable publications such as New York Weekly, Yahoo News, Nasdaq, and CEO Weekly.
Her thought leadership is also evident in her renowned book, Swimming in the Talent Pool: The Evolution of Recruiting, which explores the changing landscape of recruitment and the impact of technology on hiring practices. For those seeking a more interactive experience, she has developed The Da Vinci Career Coach, a nine-segment e-course that blends creative inspiration with actionable strategies for career advancement. These resources reflect her innovative mindset and her dedication to helping individuals not only find jobs but build fulfilling, purpose-driven careers.
As a digital leader, Michelle’s impact is not confined to coaching sessions or classrooms. Through her digital presence, she shares valuable insights and connects with a global audience. Her website, MTV Coaching, offers a range of resources, including personalized coaching programs and access to her signature e-courses and book. She actively engages with her community on platforms like Instagram (@michelleperchuk) and LinkedIn (Michelle Perchuk), where she provides behind-the-scenes glimpses, career advice, and success stories from her clients. Those interested in her approach can also listen to her interview on the PathWise podcast, where she shares her coaching philosophy and insights into mastering career transitions.

As a visionary coach, Michelle Perchuk is poised to lead the way with her innovative, people-centered approach. Through MTV Coaching, she plans to expand her offerings to include more virtual coaching sessions, interactive workshops, and e-learning solutions tailored to diverse professional needs. Her mission is clear: to empower individuals to take control of their professional journeys, find fulfillment in their work, and confidently navigate career transitions in an ever-changing world. Whether through personalized coaching, thought-provoking publications, or creative digital courses, Michelle Perchuk continues to shape the future of career coaching—something that readers of ELLE Colombia will certainly appreciate. She proves that with the right guidance, every professional can unlock their full potential and thrive.