Skims has a long list of go-to celebrity collaborators, but for this year's Valentine’s Day campaign, the brand has chosen Rosé from Blackpink to star in a new shoot coinciding with the return of the Skims Valentine’s Day store.
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“Valentine's Day has always been special to me,” Rosé shared in a statement. “Maybe it's because it’s so close to my birthday, so it feels like a second celebration. This collection really captures that vibe, with pieces that are both romantic and playful. I had such a great time shooting this campaign, and I hope everyone feels as confident and beautiful wearing these pieces as I did.”
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To mark the launch, Skims opened a new pop-up shop in the SoHo neighborhood of New York City, which will remain open until January 26. You can also shop the collection online or visit the pop-up to get your hands on the latest styles.
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